Through the Marketing Essentials course, you'll learn the fundamentals of effective marketing, including how to identify your target audience, define your brand, and set clear marketing objectives.
We’ll explore a variety of channels—digital, content, print, and networking—and guide you in selecting those that best fit your goals. Finally, you'll learn how to allocate time, set milestones, and track your marketing efforts to create a practical, results-oriented plan.
Marketing essentials
- What is marketing?
- Why marketing matters: Raises profile, attracts enquiries, reconnects with customers
- Setting your marketing objectives
Target audience & branding
- Identifying your target audience
- Creating your ideal customer profile
- Why your brand matters: Memorable, consistent, trustworthy, professional
- Defining your "Who, What, and Why"
Marketing channels
- Digital: Website, social media, emails, industry listings, review sites
- Content: Blogs, case studies, videos
- Print: Brochures, leaflets, business cards, direct mail
- Networking: Industry events, local events, owned events, partner collaboration
- Prioritising channels
Putting it all together
- Allocating time and setting milestones
- Managing and tracking your marketing
