Key Messages

How to tell people about Icon and conservation and why it matters

Guide to messages, evidence and case studies

How to be a conservation advocate

Learn the difference with real life examples!

Icon sets out why investment in cultural heritage and conservation is vital for economic growth, the wellbeing of people and the UK's international competitiveness

A guide to why Icon Accreditation matters and the benefits of working with an Icon Accredited conservator

Conservation supports healthier and longer lives and contributes to the wellbeing of communities by facilitating meaningful engagement with our cultural heritage

Conservation preserves cultural heritage, facilitating public access and enjoyment and enabling cultural heritage to maximise its economic and social value

Conservation contributes to cultural diplomacy and soft power through the sector’s international reputation and its support of world-leading industries

Cultural heritage can be an accessible resource for communicating climate change, empowering people to confront the challenge and inspiring more sustainable lifestyles

Conservation is a highly skilled and cross-disciplinary practice that links the arts, humanities, social science, science and technology.

Conservation is a source of economic prosperity and growth, contributing to business, industry and employment